Sony and Honda Announce AFEELA 1 Electric Sedan for Japan Launch in 2027

Sony Group and Honda Motor’s joint venture, Sony Honda Mobility, has officially announced that its first fully electric vehicle, AFEELA 1, will be introduced to the Japanese market in the first half of 2027. Alongside this announcement, the company also revealed a new concept model, highlighting its vision for the future of mobility.

The announcement follows the global unveiling of the production-ready AFEELA 1, which is scheduled to debut in the United States in late 2026. Pre-orders in the U.S. are expected to begin in 2025, positioning the vehicle as Sony Honda Mobility’s first major step into the competitive luxury electric vehicle (EV) market.

A Technology-Focused Electric Sedan

AFEELA 1 is a four-door, five-seater luxury sedan designed with a strong emphasis on technology, connectivity, and user experience. The vehicle has been developed in collaboration with Microsoft, enabling advanced AI-powered conversational features that allow drivers and passengers to interact with the car through natural voice commands.

The EV is equipped with a comprehensive sensor suite and advanced driver-assistance systems, supporting Sony Honda Mobility’s goal of delivering intelligent and safe mobility solutions. These systems are designed to evolve through software updates, enhancing functionality over time.

Entertainment and Connectivity as Core Features

One of the standout aspects of AFEELA 1 is its focus on in-car entertainment. Leveraging Sony’s expertise in audio and visual technologies, the vehicle supports high-quality audio and video experiences, including PlayStation 5 game streaming. This positions AFEELA 1 not just as a mode of transportation, but as a connected entertainment platform.

By integrating entertainment and mobility, Sony Honda Mobility aims to differentiate AFEELA 1 from traditional luxury EVs, appealing to tech-savvy consumers who value digital experiences.

Production and Pricing

Pre-production models of AFEELA 1 are currently being built in Ohio, United States, with preparations underway for mass production. In the U.S. market, the vehicle is expected to start at approximately USD 89,900, placing it firmly in the premium EV segment.

Although pricing details for Japan have not yet been announced, the company has indicated that AFEELA 1 will target the high-end market, competing with established luxury electric sedans.

Market Strategy and Outlook

Originally planned for a 2026 launch in Japan, the release timeline was revised to 2027, a change that was officially confirmed during CES 2026. This adjustment reflects Sony Honda Mobility’s focus on ensuring product readiness and delivering a refined user experience at launch.

With AFEELA 1, Sony Honda Mobility is positioning itself at the intersection of mobility, entertainment, and artificial intelligence. As competition intensifies in the luxury EV market, the company’s emphasis on connectivity and digital innovation could play a key role in shaping its future success.